Meet Ethan Taylor

Ethan Taylor is a Virginia Beach-based angler and founder of CRU Fishing, specializing in inshore fishing for cobia, redfish, speckled trout, and flounder. Spending countless hours on the water, he has developed a deep understanding of coastal fisheries and a passion for the pursuit that goes far beyond the catch itself. From early mornings on the flats to long summer days scanning for cobia, his experience is rooted in the lifestyle that defines coastal fishing.

That same passion drives Ethan’s vision for CRU Fishing. Built from real time on the water, the brand is focused on creating high-quality, performance-driven apparel designed to handle the elements while reflecting the identity of anglers who live for the experience. Every piece is inspired by the moments, conditions, and environments that shape the sport.

More than just apparel, CRU Fishing represents a community. Ethan’s goal is to build something meaningful—connecting people on and off the water through a shared passion for fishing, storytelling, and the coastal lifestyle.