CRU Fishing was founded by Ethan Taylor and Samuel Provido, two anglers brought together by a shared passion for life on the water and a vision to build something greater than just a brand. With roots in Virginia Beach, their experiences were shaped by countless days spent chasing cobia, redfish, and speckled trout along the coast, developing a deep connection to the inshore and offshore fisheries that define the region.

While Ethan continues to pursue inshore fishing in Virginia Beach, Sam has expanded his skillset into fly fishing after relocating to Pennsylvania, bringing a unique balance of saltwater knowledge and freshwater precision to CRU Fishing. Together, their combined experience across different fisheries and techniques allows them to create gear that reflects the full spectrum of the fishing lifestyle—from shallow water sight casting to offshore runs and everything in between.

CRU Fishing is built on authenticity, performance, and community. Every product is inspired by real moments on the water and designed to handle the conditions anglers face every day. More than just apparel, CRU represents a connection—bringing people together through a shared passion for fishing, storytelling, and the pursuit of something meaningful both on and off the water.